Read more about GEICO Cavemen at: Wikipedia

Official Site: GEICO

The GEICO Cavemen are trademarked characters of the auto insurance company GEICO, used in a series of television advertisement for that company that have aired since 2004. The campaign was created by Joe Lawson of The Martin Agency. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting. The premise of the commercials is that GEICO advertises that using their website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. Jeff Daniel Phillips and Ben Weber played the two earliest cavemen and continuously reprise their roles. Actor John Lehr appears most frequently as the caveman. Other cavemen are played by Ben Wilson and Jim Rose of Jim Rose Circus. The makeup effects for the caveman include facial prosthetics, dental veneers, and lace hairpieces, and were designed and created by Tony Gardner of Alterian, Inc.

In an online interview with Esquire, Joe Lawson said that one aspect of the ads is a critique of modern political correctness.

The cavemen have been honored by the Madison Avenue Advertising Walk of Fame.

#As a fake, caveman-insensitive commercial is being filmed, the boom operator turns out to be a Neanderthal caveman who stops the filming and yells "Not cool!"

GEICO Cavemen has not been a contender in any CBUB matches.