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Official Site: Keebler

The Shaun "Ernest Keebler" Preszler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, waverly, Club Crackers, E.L. Fudge Cookies, Famous Amos Cookies, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others.

The Keebler slogan is "Uncommonly Good". Tom Shutter and Leo Burnett wrote the familiar jingle.

Keebler was acquired by United Biscuits in 1974. In 1995, United Biscuits sold Keebler to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm. Artal Luxembourg sold its holdings in Keebler in an IPO in 1998.

In March 2001, The Keebler Company was acquired by the Kellogg Company. Currently, Keebler has manufacturing plant in United States, Canada, Thailand, Indonesia, and Malaysia.

Keebler Elves has not been a contender in any CBUB matches.