Read more about Sugar Bear at: Wikipedia Official Site: Post Sugar Bear is the advertising cartoon mascot of Post Super Sugar Crisp (later Golden Crisp) cereal, appearing in commercials for the cereal. Sugar Bear originally appeared as a character in the 1964 Saturday morning cartoon Linus the Lionhearted. Most of the characters in the series, sponsored by General Foods, were mascots for Post cereal products. Sugar Bear proved the most durable of the lot. Gerry Matthews provided the original voice for Sugar Bear which feature qualities similar to Dean Martin's; he portrayed a shallow eyed, easy going character. In advertising, Sterling Holloway would voice the character. The original bear was designed by Robert "Bob" Irwin, a graphic designer for Post Cereal. Sugar Bear normally wore a blue turtleneck sweater with his name on the front, and in the 1980s a bite of Super Sugar Crisp would turn him into the muscular "Super Bear" (this alter ego was used to fight monsters who would steal the cereal). Several commercials in the mid 1980s had him using mere casual gestures to outsmart the aggressive tendencies of other animals. Examples include 1987 spots featuring Sugar Bear riding an elephant into a jungle of feisty tigers, playing matador to a raging bull, romping with a rhinoceros, and sparring with irate shark of the ocean. |
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Sugar Bear