Read more about The Transformers Universe at: Wikipedia Official Site: Hasbro is an entertainment franchise created by Hasbro. Beginning with the Transformers toy line, the franchise centers on factions of transforming alien robots (often the Autobot and the Decepticon) in an endless struggle for dominance or eventual peace. In its decades-long history, the franchise has expanded to encompass comic books, animation, video games and films. The term "Generation 1" covers both the animated television series The Transformers and the comic book series of the same name, which are further divided into Japanese and British spin-offs, respectively. Sequels followed, such as the Generation 2 comic book and Beast Wars TV series, which became its own mini-universe. Generation 1 characters underwent two reboots with Dreamwave in 2001 and IDW Publishing in 2005, also as a remastered series. There have been other incarnations of the story based on different toy lines during and after the 20th-Century. The first was the Robots in Disguise series, followed by three shows (Armada, Energon, and Cybertron) that constitute a single universe called the "Unicron Trilogy". A live-action film was also released in 2007, with a sequel in 2009, and a second sequel in 2011, again distinct from previous incarnations, while the Transformers Animated series merged concepts from the G1 story-arc, the 2007 live-action film and the "Unicron Trilogy". Transformers: Prime currently airs on The Hub. Although initially a separate and competing franchise started in 1983, Tonka's Gobots became the intellectual property of Hasbro after their buyout of Tonka in 1991. Subsequently, the universe depicted in the animated series Challenge of the GoBots and follow-up film GoBots: Battle of the Rock Lords was retroactively established as an alternate universe within the Transformers franchise. Generation One is a retroactive term for the Transformers characters that appeared between 1984 and 1993. The Transformers began with the 1980s Japanese toy lines Microman and Diaclone. The former utilized varying humanoid-type figures while the latter presented robots able to transform into everyday vehicles, electronic items or weapons. Hasbro, fresh from the success of the G.I. Joe: A Real American Hero toyline, which used the Microman technology to great success, bought the Diaclone toys, and partnered with Takara. Jim Shooter and Dennis O'Neil were hired by Hasbro to create the backstory; O'Neil also the created the name "Optimus Prime." Afterwards, Bob Budiansky created most of the Transformers characters, giving names and personalities to many unnamed Diaclone figures. The primary concept of G1 is that the heroic Optimus Prime, the villainous Megatron, and their finest soldiers crash land on pre-historic Earth in the Ark and the Nemesis before awakening in 1985, Cybertron hurtling through the Neutral zone as an effect of the war. The Marvel comic was originally part of the main Marvel Universe, with appearances from Spider-Man and Nick Fury, plus some cameos, as well as a visit to the Savage Land.
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The Transformers Universe
