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Official Site:  Atlus

The story of Atlus' PlayStation 2 console role-playing game Shin Megami Tensei: Persona 4 is centered around a group of high-school students dedicated to capturing the culprit responsible for the murders and kidnappings that happened in their small town of Inaba starting in April 11, 2011. Shigenori Soejima acted as the art director for the game, and was responsible for designing the game's characters. The general approach to designing the characters, and ultimately the setting of the game was by drawing from the memory and interpretation of the development staff about a "rural, countryside" setting.

There are eight player characters that form a self-made investigation team trying to solve the murders in the town of Inaba that are linked by the TV world, a dimension where they use alteregos known as Personas to defeat the Shadows, beings that represent people's hidden thoughts. The is a high-school student who moved into the town from the city. He is met by , the son of the local department store manager; , an energetic girl with a strong interest in kung fu; , a calm and refined girl whose family owns the local inn; , a first-year student whose punk reputation hides a softer side; , a mysterious figure from the TV world who exists in the form of a cartoonish bear costume; , a popular teen idol who has taken a break from showbiz; and , a well-known junior detective who disguises her true identity by dressing as a young man.

Reception of the game's characters are mostly positive, and a few characters have been reviewed favourably.

Shigenori Soejima was in charge of designing the characters from Persona 4. With the series now taking place in a fictional rural town rather than a city like in the prequels, the characters coming from the city had their hairs made different from the ones from Inaba with 1UP.com commenting the protagonist's and Yosuke's were more stylish. The non-player characters with whom the player forms Social Links, a game mechanic wherein the player fosters friendships with the characters to unlock more powerful Personae to use with the Major Arcana of Tarot decks as a motif, had no models in their creation but Soejima had vague memories about their actions based on his experience when first hearing the ideas. However, as a result of adding the mystery element in the game, the staff decided to make the characters act like real people. Therefore, none of them acted like stereotypes with director Katsura Hashino stating that this was since "the worldview was already pretty far from the ordinary."

Yosuke Hanamura has not been a contender in any CBUB matches.