Read more about General Joseph Colton at: Wikipedia

Official Site: Hasbro

Joseph Colton, the original G.I. Joe, is a fictional character from G.I. Joe: A Real American Hero, a line of military-themed toys created by Hasbro. He also appeared as a character later in the comic book series, but did not appear in any of the animated series. He is portrayed by Bruce Willis in the film G.I. Joe: Retaliation.

Joseph B. Colton graduated with the highest honors from the United States Military Academy at West Point in 1960. An expert marksman, he was recruited by Special Forces, and later became a Green Beret. During service overseas, he participated in numerous combat operations, but saw minimal acknowledgment, as his missions were "ultra" classified. In 1963, he was appointed by then-President John F. Kennedy to create and command an "ULTIMATE freedom fighting force." It was at this time that he received the code name G.I. Joe.

He later "retired" from active military duty, and was placed as the head of a secret Strategic Defense Initiative installation in New York City. There he served with the lead scientist, G.I. Jane, who originally maintained cover as a combat nurse.

"G.I. Joe" was first released in 1994, as a mail-in exclusive for the 30th Anniversary of G.I. Joe. Based on the version of G.I. Joe from 1964, the figure was available in limited stock. Due to unanticipated orders, Hasbro sold out of the figures and no more were produced, eventually leading Hasbro to mail an apology.

General Joseph Colton has not been a contender in any CBUB matches.