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Official Site: The CW

Veronica Leigh Mars is a fictional character in UPN/The CW the television series, Veronica Mars, which aired on the UPN and CW networks from 2004 to 2007. She is portrayed by Kristen Bell.

At the beginning of the series, Veronica is a 17-year-old junior at Neptune High in her hometown of Neptune, California. According to series creator Rob Thomas, Veronica's birthday is in August. Veronica has an after-school part time job working for her father, private investigator Keith Mars, the former sheriff of Balboa County, California. At this time in her life, Veronica does not have any friends until she meets and helps Wallace Fennel, who quickly becomes her best friend.

Veronica's story is told via voice-overs and flashbacks fitted into the main story. We learn that a year before the series picks up Veronica's story, Veronica had been a popular teen at Neptune High. Her best friend was popular junior Lilly Kane, and Veronica was dating Lilly's brother, Duncan Kane. Along with Lilly's boyfriend Logan Echolls, the four were at the forefront of the school's wealthy and popular "09er" clique (named after the 90909 zip code, a wealthy area of Neptune) that dominated Neptune High's social scene. Though Veronica did not meet the economic status of the other 09ers, she was accepted into the clique because she was dating Duncan, and because of her father's influence as sheriff.

One day, Duncan stopped talking to Veronica and broke up with her with no explanation. Lilly refused to explain to Veronica what the problem was. Shortly afterwards, Lilly was found murdered at the side of her family's pool. Sheriff Keith Mars accused Lilly's father, popular software entrepreneur Jake Kane, of involvement in the murder. The citizens of Neptune were horrified and Keith quickly found himself voted out of office and turned into a pariah by the wealthy 09er community. Keith's credibility took another blow when his replacement as Sheriff, former Deputy Sheriff Don Lamb, arrested disgruntled former Kane Software employee Abel Koontz, who confessed to Lilly's murder.

Veronica Mars has not been a contender in any CBUB matches.