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Official Site: 4Kids Entertainment

is a fictional character and the deuteragonist in the manga and anime series Yu-Gi-Oh! He is known as Joseph "Joey" Wheeler in the English-language anime and video games.

The pronunciations from the first characters of "Yūgi" and "Jōnouchi" form the word "Yūjō" (友情), which means "friend" or "fellowship". The Yu-Gi-Oh! game card, called "Yu-Jo Friendship" (the Japanese card is "友情 Yu-Jō") is named after the word and the relationship between the characters, especially Jōnouchi and Yūgi.

Jonouchi's character design was overseen by Kazuki Takahashi. In the first seven volumes of the original manga, Jōnouchi's hairstyle changes drastically. Originally featuring two large fringes in front of his ears, the hairstyle changes to a sporadically arranged natural hairstyle. Jōnouchi's first color appearance depicts him with medium brown hair and black eyes. Subsequent appearances lighten the hair color to dirty blond and blond. His eyes are portrayed as hazel.

In the first series anime, Jōnouchi's hairstyle does not change, and the sporadic hairstyle colored in a bright blond style is used. His eyes are brown. In the second series anime he has dirty blond hair in the sporadic hairstyle and dark brown eyes. His usual outfit from the second series anime consists of a long green open jacket with a raised collar, a white T-shirt underneath and blue jeans. He often carries a KaibaCorp Duel Disk on his left hand.

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