Read more about Mr. Whipple at: Wikipedia

Official Site: Charmin

Mr. George Whipple (also known as George the Grocer) Typically, Whipple scolds customers who "squeeze the Charmin," while hypocritically entertaining such actions himself when he thinks no one will notice. The character and catchphrase were created by John Chervokas of the agency Benton & Bowles. Prominent ad-man Sid Lerner also worked on the campaign.

The first commercial featuring Mr. Whipple set the tone of the advertising campaign, which Advertising Age designated as among the top 100 campaigns of the 20th century.

"Mr. Whipple" was played by Dick Wilson (born Riccardo DiGuglielmo in 1916 in England),

In some commercials, Mr. Whipple was accompanied by a stock boy named Jimmy, played by Adam Savage, known decades later for the television series MythBusters. In the late 1970s and early 1980s, a competing grocer named Mr. Hoffmeier appeared in Charmin commercials as well. However, Hoffmeier encouraged his customers to squeeze the Charmin, and he scolded Whipple on his hypocrisy. By the late 1980s, Mr. Whipple was encouraging customers who weren't buying Charmin to squeeze it. One commercial featured him using a fishing rod to place the product in a skeptic's shopping cart.

Mr. Whipple has not been a contender in any CBUB matches.