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Max Headroom is a British fictional artificial intelligence (AI) character, known for his wit and stuttering, electronically altered voice. He was introduced in early 1985. The character was created by George Stone, Annabel Jankel, and Rocky Morton. Max was portrayed by Matt Frewer and was called "the first computer-generated TV personality", although the computer-generated appearance was achieved with an actor in prosthetic make-up and harsh lighting, in front of a blue screen.

For his role of hosting a music video program, Max Headroom was conceived of by creator Rocky Morton as "the most boring thing that I could think of to do...a talking head: a middle-class white male in a suit, talking to them in a really boring way about music videos", also deciding that he should be computer-generated.

Matt Frewer was chosen based on his "unbelievably well-defined features" that Jankel noticed in a casting polaroid, and from his comedic improvisation skills that he demonstrated in a ten-minute audition. Producer Peter Wagg had already hired writers David Hansen and Paul Owen to construct Max Headroom's "whole persona" They created dialogue for Max's appearances in the TV movie and TV shows, which the actor added to through improvisation.

The background story provided for the Max Headroom character in his original appearance was rooted in a dystopian near-future dominated by television and large corporations, devised by George Stone and eventual script writer Steve Roberts. The AI of Max Headroom was shown to have been created from the memories of crusading journalist Edison Carter. The character's name came from the last thing Carter saw during a vehicular accident that put him into a coma: a traffic warning sign marked "MAX. HEADROOM: 2.3 M" (an overhead clearance of 2.3 metres) suspended across a car park entrance.

Max Headroom has not been a contender in any CBUB matches.