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She-Ra is a fictional superheroine in the 1985 Filmation series She-Ra: Princess of Power and its 2018 reboot She-Ra and the Princesses of Power. A series of toys under her name was produced by Mattel.

In the 1980s series, She-Ra was intended to extend the appeal of the Masters of the Universe setting by being of interest to young girls in the same way that He-Man appealed to young boys. Filmation writers Larry DiTillio and J. Michael Straczynski created the backstory for the property. She-Ra was introduced in the movie The Secret of the Sword as Force Captain Adora of the Horde ruling Etheria, but turned out to be Princess Adora, the long-lost twin sister of He-Man, Prince Adam.

The Sorceress sent Adam and Cringer to the planet Etheria to find the Sword of Protection's rightful owner. The Sorceress, through the jewel in the Sword of Protection reveals to Adora that she was kidnapped by The Horde when she was a baby and that she had a twin brother in Adam/He-Man, which she instantly believed. Through her newfound love for her brother and seeing him in trouble, Adora breaks the spell that was making her serve the Horde then said "For the honor of Grayskull" as she is transformed into the heroine; She-Ra. She then releases a captured He-Man and jumps from a window, crashing into the Horde stables. She-Ra lands atop Spirit who is transformed into Swift Wind, a talking unicorn. They fly ahead to warn The Rebellion. He-Man and She-Ra return to Eternia, but she decides she must return to Etheria so that she can help free the planet from the Horde oppression.

Adora, having been trained by the Horde her entire life, assumes leadership of the Great Rebellion. The epic battle to free Etheria from the grip of the Evil Horde rages on, spreading across the corners of the planet. Through this war, She-Ra calls upon her allies across the globe, using their special talents to battle against Horde creations. It is implied in several episodes that she has romantic feelings towards the rebel pirate Sea Hawk, who is attracted to her in the guise of Adora as opposed to She-Ra. Whether or not She-Ra and her forces were ever successful in defeating the Horde was never revealed as the series was cancelled before any resolution could be reached. However, it was shown little-by-little that the citizens and kingdoms all over Etheria were rising up against the Horde and pushing back against their tyranny. Unlike Adam, who often feigned laziness and a carefree attitude to deflect any suspicion that he may be He-Man, Adora never acted against her nature and was always seen as brave and selfless, willing to help others in need at a moment's notice.

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